Physicians Are Key Audience for New Brand Advertising Campaign

Premier Pulse     August 2017

Premier Health has launched its new brand advertising campaign: Taking Care to a Higher Level.

This new system-wide campaign highlights stories of our patients, showing the community how all of your hard work makes a difference in their lives.

Under the leadership of Chris Butler, chief consumer officer, the marketing and communications team has been working to tell Premier Health’s story distinctively, in a way that breaks through the media clutter. One of the primary audiences for the campaign is influencers, including physicians.

The story of Premier Health that we will share with the community will be built on these four pillars:

  • Clinical excellence: a nod to what we do well, communicated through impactful stories of patients and, in some cases, employees
  • Innovation: highlights the technology and process improvements that are transforming the local health care scene and improving quality of life for many of our patients
  • Community: raises awareness of the integral role that Premier Health plays as an employer and community supporter in Southwest Ohio
  • Patient experience: reminds our patients and employees that it’s not just the quality of our care, but how we care, that makes a difference

View samples of the new campaign and read more on the launch in Mary Boosalis’ latest blog post.

Everyone is encouraged to be on the lookout for the many ways in which Premier Health is “taking care to a higher level” and to share those examples with our marketing and communications team. Please contact one of the following individuals to share your story:

Atrium Medical Center: Chelsey Levingston, (513) 420-5121, [email protected]

Good Samaritan Hospital (closed in 2018): Renee Roberts, (937) 734-5224, [email protected]

Miami Valley Hospital: Sharon Howard, (937) 208-2725, [email protected]

Premier System Support, Fidelity, SBHI: Kara Hitchens, (937) 499-5259, [email protected]

Upper Valley Medical Center: Gail Peterson, (937) 440-7642, [email protected]

Back to the August 2017 issue of Premier Pulse