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Personal Branding & Professional Image of Nurses

02/24/2014 | 10 Comments

Personal Branding & Professional Image of Nurses

Personal branding is the essence of leadership, which is a mandatory responsibility. It is a professional public image and perception—the last impression you leave after you have interacted with someone. With personal branding, you establish the value that you are able to consistently deliver.

Personal branding allows nurse leaders to be more effective. One way to start the journey to personal branding as a nurse leader is to keep in mind the seven essential behaviors of effective leadership:

  1. Understand the future of health care
  2. Always see opportunities
  3. Anticipate the unexpected
  4. Always demonstrate passion and excitement (if you don’t, why should others?)
  5. Demonstrate an entrepreneurial spirit
  6. Be generous
  7. Always lead with purpose and intent to leave a legacy

As a nurse leader (from the bedside to the board room), do you ALWAYS demonstrate the seven behaviors listed above? What lasting impressions do you leave? How would you define your branding signature?

Llopis (2013). Personal branding is a leadership requirement, not a self-promotion campaign. Forbes Leadership Blog retrieved from

Source: Sylvain "Syl" Trepanier, DNP, RN, CENP, past vice president & system chief nursing officer
Content Updated: 4/30/2014 2:22:37 PM
10 comments about this post
Jayne 2/24/2014 10:37:18 PM

Great points- we need to engage more team members to read the posts!

Linda 2/26/2014 11:02:55 PM

I had never heard the term "personal branding" before and at first it didn't sound very appealing! However, you are talking about the impression you leave with someone and how you can stand out in different situations in a positive way. It gives us all something to think about and strive for. Thank you!

Sara 2/27/2014 1:13:39 PM

I believe I strive to represent all of these. I think one I can always learn to focus better on is the future of health care. I think in general we tend to focus on the here and now and sometimes if we look at the decisions we have to make now based on where health care is heading, we find our choices change. I always hope that the lasting impression I will leave on health care is simply that I tried my best in everything and that in the end I always had my patients best interests at heart and that those who worked along side me always felt represented and supported.

Melissa 2/27/2014 2:05:25 PM

This and the Forbes blog was thought provoking. I see similiarities between my Personal Branding and my reputation as a leader and/or an individual. While I connect with all of them, I especially appreciate - Be Generous. Thank you for this post.

Julie Bondurant 2/28/2014 10:12:14 AM

How amazing is this creative communication tool. I am so excited to see the growth in nursing leadership. We have so many talented individuals throughout all of Premier Health. I appreciate your passion in leadership development. I was so inspired from the diversity discussion lunch and learn here at system support. This also comes at a great time for me as I am back in school and working towards my Masters degree. I look forward to continuing access to the newsletter and blog.

Dee 3/5/2014 1:18:11 PM

Very important behaviors to remember as professionals and leaders. Our words, actions, and behaviors will someday determine our legacy, whether it be positive or negative, and I certainly hope to leave a legacy that I made a difference in a positive way.

Daisy 5/6/2014 11:51:14 PM

Great list! I am excited to see this blog evolve into a forum that fosters and nurtures true and effective leadership.

Heidi 7/3/2014 9:30:19 AM

I think I sound old saying this but we used to call this character. As children we learned the value of observation. Words mean noting without action that follows. Mentoring this behavior of character building allows others to see how to build a "brand" with moral integrity and ethic.

Amy 7/17/2014 1:13:27 PM

Great article and list of behaviors. The article made me realize that I do model many of these behaviors by aspiring to be a transformational leader within our organization.

lila 7/23/2014 10:35:15 PM

I am not a nurse yet but will be soon. I believe nurses should approach nursing as their own small business.

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